Marketing for Tourism
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading t…
- Edition
- Fourth
- ISBN/ISSN
- 0-273-68229-6
- Collation
- Paperback, 544 Pages, Published 2004
- Series Title
- -
- Call Number
- HTM-HOL-001
Marketing in Travel and Tourism
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and t…
- Edition
- Third
- ISBN/ISSN
- 0-7506-4471-0
- Collation
- Paperback, 512 Pages, Published 2001
- Series Title
- -
- Call Number
- -
Marketing in Travel and Tourism
Marketing in Travel and Tourism explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout th…
- Edition
- Second
- ISBN/ISSN
- 0-7506-0973-7
- Collation
- Paperback, 393 Pages, Published 1994
- Series Title
- -
- Call Number
- HTM-MID-001
Marketing for Hospitality and Tourism
THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and app…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-201773-3
- Collation
- Paperback, 960 Pages, Published 2006
- Series Title
- -
- Call Number
- HTM-KOT-002
Marketing for Hospitality & Tourism
Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their ef…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-395625-3
- Collation
- Hardcover, 704 Pages, Published 1996
- Series Title
- -
- Call Number
- HTM-KOT-001
Services Marketing: Integrating Customer Focus Across the Firm
Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an …
- Edition
- Fourth
- ISBN/ISSN
- 007-124496-4
- Collation
- Paperback, 624 Pages, Published 2006
- Series Title
- -
- Call Number
- SVM-ZEI-001
Services Marketing: People, Technology, Strategy
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts an…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-017392-4
- Collation
- Hardcover, 720 Pages, Published 2001
- Series Title
- -
- Call Number
- SVM-LOV-004
Principles of Services Marketing and Management
This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service or…
- Edition
- Second
- ISBN/ISSN
- 0-13-040467-5
- Collation
- Hardcover, 436 Pages, Published 2001
- Series Title
- -
- Call Number
- SVM-LOV-003
Services Marketing: Text, Cases, and Readings
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses.
- Edition
- Second
- ISBN/ISSN
- 0-13-807017-2
- Collation
- Paperback, 544 Pages, Published 1991
- Series Title
- -
- Call Number
- SVM-LOV-002
Services Marketing: People, Technology, Strategy
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competi…
- Edition
- Seventh
- ISBN/ISSN
- 978-0-13-611874-9
- Collation
- Paperback, 648 Pages, Published 2011
- Series Title
- -
- Call Number
- -
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