Text

Services Marketing: People, Technology, Strategy

For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

Availability

Detail Information

Series Title

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Call Number

SVM-LOV-004

Publisher

Upper Saddle River, NJ USA : Prentice Hall., 2001

Collation

Hardcover, 720 Pages, Published 2001

Language

English

ISBN/ISSN

0-13-017392-4

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fourth

Subject(s)

Services Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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