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Marketing for Hospitality and Tourism

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THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in todays global marketplace. Real-world in focus, it reflects the authors rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

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Availability

P00048S

HTM-KOT-002

Welcome Ideas Library Shelf 08

Available

Detail Information

Series Title

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Call Number

HTM-KOT-002

Publisher

Upper Saddle River, NJ USA : Pearson Education Inc.., 2006

Collation

Paperback, 960 Pages, Published 2006

Language

English

ISBN/ISSN

0-13-201773-3

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fourth

Subject(s)

Hospitality & Tourism Marketing

Specific Detail Info

International Edition

Statement of Responsibility

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Other version/related

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