Services Marketing: People, Technology, Strategy
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
|P00044S||SVM-LOV-004||Welcome Ideas Library Shelf 07||Available|
No other version available