Text

Marketing for Hospitality & Tourism

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Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

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Availability

P00047S

HTM-KOT-001

Welcome Ideas Library Shelf 08

Available

Detail Information

Series Title

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Call Number

HTM-KOT-001

Publisher

Upper Saddle River, NJ USA : Prentice Hall., 1996

Collation

Hardcover, 704 Pages, Published 1996

Language

English

ISBN/ISSN

0-13-395625-3

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fourth

Subject(s)

Hospitality & Tourism Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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