Principes Van Marketing
German Edition: Compleet handboek over marketingplanning: van strategie, via marktsegmentatie en doelgroepbepaling tot de inrichting van de marketingmix. De uitvoering en evaluatie van de marketing…
- Edition
- Vierde editie
- ISBN/ISSN
- 90-430-1071-5
- Collation
- Paperback, 829 Pages, Published 2006
- Series Title
- -
- Call Number
- PM3-KOT-005
Principles of Marketing
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master t…
- Edition
- Fifteenth
- ISBN/ISSN
- 978-0-273-78699-3
- Collation
- Paperback, 715 Pages, Published 2014
- Series Title
- -
- Call Number
- PM3-KOT-004
Principles of Marketing
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which i…
- Edition
- Thirteenth
- ISBN/ISSN
- 978-0-13-700669-4
- Collation
- Paperback, 774 Pages, Published 2010
- Series Title
- -
- Call Number
- PM3-KOT-003
Principles of Marketing
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database …
- Edition
- Tenth
- ISBN/ISSN
- 0-13-121276-1
- Collation
- Paperback, 752 Pages, Published 2004
- Series Title
- -
- Call Number
- PM3-KOT-002
Principles of Marketing
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their effo…
- Edition
- Ninth
- ISBN/ISSN
- 0-13-028329-0
- Collation
- Paperback, 785 pages, Published 2001
- Series Title
- -
- Call Number
- PM3-KOT-001
Marketing Concepts & Strategies
Perfect for students of all backgrounds and interest levels, the sixth edition of Dibb, Simkin, Pride and Ferrell's Marketing: Concepts and Strategies combines a thorough overview of essential mark…
- Edition
- Sixth
- ISBN/ISSN
- 978-1-4080-3214-5
- Collation
- Paperback, 864 Pages, Published 2012
- Series Title
- -
- Call Number
- AMB-DIB-002
Marketing Fundamentals
Marketing Fundamentals - a Dutch bestseller - strikes the right balance between marketing theory and practice. The book offers a cutting edge review of new priorities in marketing, as illustrated b…
- Edition
- First
- ISBN/ISSN
- 978-90-01-70733-0
- Collation
- Hardcover, 750 Pages, Published 2010
- Series Title
- -
- Call Number
- AMD-VER-001
Marketing an Introduction
For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
- Edition
- Ninth
- ISBN/ISSN
- 978-0-13-515310-9
- Collation
- Paperback, 656 Pages, Published 2008
- Series Title
- -
- Call Number
- AMB-ARM-002
Foundation Marketing
Foundation Marketing is an essential text for any one seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, incl…
- Edition
- Third
- ISBN/ISSN
- 0-273-65532-9
- Collation
- Paperback, 480 Pages, Published 2004
- Series Title
- -
- Call Number
- AMB-HIL-001
Marketing an Introduction
PUTTING YOU IN CONTROL OF YOUR OWN JOURNEY THROUGH MARKETING Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. This cla…
- Edition
- English
- ISBN/ISSN
- 978-0-273-71395-1
- Collation
- Paperback, 648 Pages, Published 2009
- Series Title
- -
- Call Number
- AMB-ARM-001
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