Principles of Marketing
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one o…
- Edition
- Fifth
- ISBN/ISSN
- 978-0-273-71156-8
- Collation
- Paperback, 1020 Pages, Published 2008
- Series Title
- -
- Call Number
- -
Principles of Marketing
Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing …
- Edition
- Fourth
- ISBN/ISSN
- 0-273-68456-6
- Collation
- Paperback, 992 Pages, Published 2005
- Series Title
- -
- Call Number
- -
Principles of Marketing
John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third …
- Edition
- Third
- ISBN/ISSN
- 0-273-64662-1
- Collation
- Paperback, 888 Pages, Published 2002
- Series Title
- -
- Call Number
- PM1-KOT-001
Principes Van Marketing
German Edition: Compleet handboek over marketingplanning: van strategie, via marktsegmentatie en doelgroepbepaling tot de inrichting van de marketingmix. De uitvoering en evaluatie van de marketing…
- Edition
- Vierde editie
- ISBN/ISSN
- 90-430-1071-5
- Collation
- Paperback, 829 Pages, Published 2006
- Series Title
- -
- Call Number
- PM3-KOT-005
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