Principles of Marketing
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one o…
- Edition
- Fifth
- ISBN/ISSN
- 978-0-273-71156-8
- Collation
- Paperback, 1020 Pages, Published 2008
- Series Title
- -
- Call Number
- -
Principles of Marketing
Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing …
- Edition
- Fourth
- ISBN/ISSN
- 0-273-68456-6
- Collation
- Paperback, 992 Pages, Published 2005
- Series Title
- -
- Call Number
- -
Principles of Marketing
John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third …
- Edition
- Third
- ISBN/ISSN
- 0-273-64662-1
- Collation
- Paperback, 888 Pages, Published 2002
- Series Title
- -
- Call Number
- PM1-KOT-001
Principes Van Marketing
German Edition: Compleet handboek over marketingplanning: van strategie, via marktsegmentatie en doelgroepbepaling tot de inrichting van de marketingmix. De uitvoering en evaluatie van de marketing…
- Edition
- Vierde editie
- ISBN/ISSN
- 90-430-1071-5
- Collation
- Paperback, 829 Pages, Published 2006
- Series Title
- -
- Call Number
- PM3-KOT-005
Principles of Marketing
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master t…
- Edition
- Fifteenth
- ISBN/ISSN
- 978-0-273-78699-3
- Collation
- Paperback, 715 Pages, Published 2014
- Series Title
- -
- Call Number
- PM3-KOT-004
Principles of Marketing
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which i…
- Edition
- Thirteenth
- ISBN/ISSN
- 978-0-13-700669-4
- Collation
- Paperback, 774 Pages, Published 2010
- Series Title
- -
- Call Number
- PM3-KOT-003
Principles of Marketing
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database …
- Edition
- Tenth
- ISBN/ISSN
- 0-13-121276-1
- Collation
- Paperback, 752 Pages, Published 2004
- Series Title
- -
- Call Number
- PM3-KOT-002
Principles of Marketing
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their effo…
- Edition
- Ninth
- ISBN/ISSN
- 0-13-028329-0
- Collation
- Paperback, 785 pages, Published 2001
- Series Title
- -
- Call Number
- PM3-KOT-001
Marketing an Introduction
For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
- Edition
- Ninth
- ISBN/ISSN
- 978-0-13-515310-9
- Collation
- Paperback, 656 Pages, Published 2008
- Series Title
- -
- Call Number
- AMB-ARM-002
Marketing an Introduction
PUTTING YOU IN CONTROL OF YOUR OWN JOURNEY THROUGH MARKETING Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. This cla…
- Edition
- English
- ISBN/ISSN
- 978-0-273-71395-1
- Collation
- Paperback, 648 Pages, Published 2009
- Series Title
- -
- Call Number
- AMB-ARM-001
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