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Image of Reinventing a Tourism Destination: Facing the Challenge

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Reinventing a Tourism Destination: Facing the Challenge

S. Weber - Personal Name; R. Tomljenović - Personal Name;

This book presents 19 papers on the reinvention of a tourist destination. It is divided into three parts, with the papers in each part focusing on two themes. Part one deals with destination marketing, focusing on the themes: competitiveness and branding and market research and segmentation. Part two deals with destination management challenges, focusing on the themes: entrepreneurship and product development. Part three deals with destination policy and planning, focusing on the themes: planning for sustainable development and particular planning issues.


Availability
P00101STCR-WEB-001Welcome Ideas Library Shelf 14Available
Detail Information
Series Title
-
Call Number
TCR-WEB-001
Publisher
Zagreb, Croatia : Institute for Tourism Zagreb., 2004
Collation
Hardcover, 282 Pages, Published 2004
Language
English
ISBN/ISSN
953-61-45-10-3
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Tourism
Destination Management
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

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Welcome Ideas is a U.S. based 501(c)3 non-profit charitable organization operating as an NGO in Zanzibar, Tanzania, an island chain off East Africa.  We offer free educational programs, support, and networking service to the community, primarily women and youth, to help them establish their own small tourism businesses.  This helps empower communities and reduces the economic leakage associated with tourism on Zanzibar.

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