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Reinventing a Tourism Destination: Facing the Challenge

This book presents 19 papers on the reinvention of a tourist destination. It is divided into three parts, with the papers in each part focusing on two themes. Part one deals with destination marketing, focusing on the themes: competitiveness and branding and market research and segmentation. Part two deals with destination management challenges, focusing on the themes: entrepreneurship and product development. Part three deals with destination policy and planning, focusing on the themes: planning for sustainable development and particular planning issues.

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Detail Information

Series Title

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Call Number

TCR-WEB-001

Publisher

Zagreb, Croatia : Institute for Tourism Zagreb., 2004

Collation

Hardcover, 282 Pages, Published 2004

Language

English

ISBN/ISSN

953-61-45-10-3

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Tourism
Destination Management

Specific Detail Info

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Statement of Responsibility

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