Marketing Research: Online Research Application
Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW -…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-196846-7
- Collation
- Paperback, 642 Pages, Published 2005
- Series Title
- -
- Call Number
- PCB-BUR-002
Basic Marketing Research: Using Microsoft Excel Data Analysis
For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present …
- Edition
- Second
- ISBN/ISSN
- 978-0-13-013135421-0
- Collation
- Paperback, 510 Pages, Published 2008
- Series Title
- -
- Call Number
- PCB-BUR-003
Marketing Planning: A Workbook for Marketing Managers
Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service compan…
- Edition
- -
- ISBN/ISSN
- 978-1-84480-782-6
- Collation
- Paperback, 254 Pages, Published 2008
- Series Title
- -
- Call Number
- PCB-DIB-001
Essential Guide to Marketing Planning
his new text leads students step by step through the process of preparing a plan of realistic, practical and effective marketing. The principles are presented in the context of the application , wi…
- Edition
- Second
- ISBN/ISSN
- 978-0-273-72576-3
- Collation
- Paperback, 303 Pages, Published 2010
- Series Title
- -
- Call Number
- -
Marketing: Real People, Real Decisions
Real People, Real Choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies eve…
- Edition
- First
- ISBN/ISSN
- 978-0-273-70880-3
- Collation
- Paperback, 589 Pages, Published 2009
- Series Title
- -
- Call Number
- -
Marketing: Real People, Real Choices
For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introduc…
- Edition
- Sixth
- ISBN/ISSN
- 978-0-13-714253-8
- Collation
- Paperback, 624 Pages, Published 2009
- Series Title
- -
- Call Number
- -
Principles of Marketing
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one o…
- Edition
- Fifth
- ISBN/ISSN
- 978-0-273-71156-8
- Collation
- Paperback, 1020 Pages, Published 2008
- Series Title
- -
- Call Number
- -
Principles of Marketing
Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing …
- Edition
- Fourth
- ISBN/ISSN
- 0-273-68456-6
- Collation
- Paperback, 992 Pages, Published 2005
- Series Title
- -
- Call Number
- -
Principles of Marketing
John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third …
- Edition
- Third
- ISBN/ISSN
- 0-273-64662-1
- Collation
- Paperback, 888 Pages, Published 2002
- Series Title
- -
- Call Number
- PM1-KOT-001
Principles of Marketing
Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'wh…
- Edition
- Fourth
- ISBN/ISSN
- 978-0273-69559-2
- Collation
- Paperback, 1264 Pages, Published 2006
- Series Title
- -
- Call Number
- PM3-BRA-001
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