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Marketing in Travel and Tourism
Marketing in Travel and Tourism explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout th…
- Edition
- Second
- ISBN/ISSN
- 0-7506-0973-7
- Collation
- Paperback, 393 Pages, Published 1994
- Series Title
- -
- Call Number
- HTM-MID-001
Marketing for Hospitality and Tourism
THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and app…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-201773-3
- Collation
- Paperback, 960 Pages, Published 2006
- Series Title
- -
- Call Number
- HTM-KOT-002
Marketing for Hospitality & Tourism
Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their ef…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-395625-3
- Collation
- Hardcover, 704 Pages, Published 1996
- Series Title
- -
- Call Number
- HTM-KOT-001
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