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Image of Marketing: Real People, Real Decisions

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Marketing: Real People, Real Decisions

Michael R. Solomon - Personal Name; Greg W. Marshall - Personal Name; Elnora W. Stuart - Personal Name; Bradley R. Barnes - Personal Name; Vincent-Wayne Mitchell - Personal Name;

Real People, Real Choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. Personalize Learning with MyMarketingLab. MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.


Availability
P00028SMKB-SOL-02aWelcome Ideas Library Shelf 02Available
P00029SMKB-SOL-02bWelcome Ideas Library Shelf 02Available
Detail Information
Series Title
-
Call Number
-
Publisher
Essex, England : Pearson Education Limited., 2009
Collation
Paperback, 589 Pages, Published 2009
Language
English
ISBN/ISSN
978-0-273-70880-3
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
First
Subject(s)
Marketing
Specific Detail Info
European Edition
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
No Data
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Welcome Ideas is a U.S. based 501(c)3 non-profit charitable organization operating as an NGO in Zanzibar, Tanzania, an island chain off East Africa.  We offer free educational programs, support, and networking service to the community, primarily women and youth, to help them establish their own small tourism businesses.  This helps empower communities and reduces the economic leakage associated with tourism on Zanzibar.

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