Marketing: Real People, Real Decisions
Real People, Real Choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies eve…
- Edition
- First
- ISBN/ISSN
- 978-0-273-70880-3
- Collation
- Paperback, 589 Pages, Published 2009
- Series Title
- -
- Call Number
- -
Marketing: Real People, Real Choices
For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introduc…
- Edition
- Sixth
- ISBN/ISSN
- 978-0-13-714253-8
- Collation
- Paperback, 624 Pages, Published 2009
- Series Title
- -
- Call Number
- -
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