Consumer Behavior: Buying, Having, and Being
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to sh…
- Edition
- Eighth
- ISBN/ISSN
- 978-0-13-515336-9
- Collation
- Paperback, 720 Pages, Published 2009
- Series Title
- -
- Call Number
- PCB-SOL-001
Consumer Behavior: A European Perspective
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a co…
- Edition
- Second
- ISBN/ISSN
- 0-273-65182-X
- Collation
- Paperback, 630 Pages, Published 2001
- Series Title
- -
- Call Number
- PCB-SOL-002
Marketing: Real People, Real Decisions
Real People, Real Choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies eve…
- Edition
- First
- ISBN/ISSN
- 978-0-273-70880-3
- Collation
- Paperback, 589 Pages, Published 2009
- Series Title
- -
- Call Number
- -
Marketing: Real People, Real Choices
For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introduc…
- Edition
- Sixth
- ISBN/ISSN
- 978-0-13-714253-8
- Collation
- Paperback, 624 Pages, Published 2009
- Series Title
- -
- Call Number
- -
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