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Marketing: Real People, Real Choices

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For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.

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Availability

P00025S	MKB-SOL-01a	Welcome Ideas Library Shelf 02	Available
P00026S	MKB-SOL-01b	Welcome Ideas Library Shelf 02	Available
P00027S	MKB-SOL-01c	Welcome Ideas Library Shelf 02	Available

Detail Information

Series Title

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Call Number

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Publisher

Upper Saddle River, NJ USA : Pearson Prentice Hall., 2009

Collation

Paperback, 624 Pages, Published 2009

Language

English

ISBN/ISSN

978-0-13-714253-8

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Sixth

Subject(s)

Marketing

Specific Detail Info

International Edition

Statement of Responsibility

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Other version/related

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