Services Marketing: Integrating Customer Focus Across the Firm
Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an …
- Edition
- Fourth
- ISBN/ISSN
- 007-124496-4
- Collation
- Paperback, 624 Pages, Published 2006
- Series Title
- -
- Call Number
- SVM-ZEI-001
Services Marketing: Integrating Customer Focus Across the Firm
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students …
- Edition
- First
- ISBN/ISSN
- 9780077107956
- Collation
- Paperback, 576 Pages, Published 2008
- Series Title
- -
- Call Number
- SVM-WIL-001
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Found 2 from your keywords: Author : "Mary Jo Bitner"
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