Services Marketing: Integrating Customer Focus Across the Firm
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students …
- Edition
- First
- ISBN/ISSN
- 9780077107956
- Collation
- Paperback, 576 Pages, Published 2008
- Series Title
- -
- Call Number
- SVM-WIL-001
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Found 1 from your keywords: Author : Alan Wilson
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Human Resource Management 
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