Corporate Communication Worldwide: An Introduction
»Corporate Communication Worldwide« deals with various aspects of communication, including media theory, global and intercultural communication, concern communication, internal communication and marketing communication. It is aimed at those who wish to become communication professionals, but also at students who need to study the basics of corporate communication. This book contains, besides theoretical principles, materials that can be used in interactive courses, workshops or seminars where students can work independently on the cases and the questions. Since many students come to the Netherlands from all over the world, and Dutch students travel to different countries, the authors did not restrict themselves to Dutch or Anglo-Saxon cases. They have included numerous international examples, from large companies as well as NGO's and governmental organisations. The different cases illustrate that the main principles of corporate communication are often internationaily agreed upon. However, the examples from countries such as South Africa, Russia, Brazil and india also show that intercultural settings make communication even more dynamic than before.
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