Marketing for Hospitality and Tourism
THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and app…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-201773-3
- Collation
- Paperback, 960 Pages, Published 2006
- Series Title
- -
- Call Number
- HTM-KOT-002
Marketing for Hospitality & Tourism
Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their ef…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-395625-3
- Collation
- Hardcover, 704 Pages, Published 1996
- Series Title
- -
- Call Number
- HTM-KOT-001
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