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Image of Marketing Concepts & Strategies

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Marketing Concepts & Strategies

Sally Dibb - Personal Name; Lyndon Simkin - Personal Name; William M. Pride - Personal Name; O.C. Ferrell - Personal Name;

Perfect for students of all backgrounds and interest levels, the sixth edition of Dibb, Simkin, Pride and Ferrell's Marketing: Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in addition to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing. The world for marketers has gone digital, consumers communicate readily with each other via social media, marketing has become more aligned to ethical, responsible and sustainability issues and marketing as an academic discipline has become more critical and reflective. All these developments are key themes in this new edition. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.


Availability
P00007SAMB-DIB-002Welcome Ideas Library Shelf 01Available
Detail Information
Series Title
-
Call Number
AMB-DIB-002
Publisher
Hampshire, UK : Cengage Learning EMEA., 2012
Collation
Paperback, 864 Pages, Published 2012
Language
English
ISBN/ISSN
978-1-4080-3214-5
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Sixth
Subject(s)
Marketing
Specific Detail Info
Online Study Tools Access Card Available
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
No Data
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