Marketing Planning: A Workbook for Marketing Managers
Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service compan…
- Edition
- -
- ISBN/ISSN
- 978-1-84480-782-6
- Collation
- Paperback, 254 Pages, Published 2008
- Series Title
- -
- Call Number
- PCB-DIB-001
Marketing Concepts & Strategies
Perfect for students of all backgrounds and interest levels, the sixth edition of Dibb, Simkin, Pride and Ferrell's Marketing: Concepts and Strategies combines a thorough overview of essential mark…
- Edition
- Sixth
- ISBN/ISSN
- 978-1-4080-3214-5
- Collation
- Paperback, 864 Pages, Published 2012
- Series Title
- -
- Call Number
- AMB-DIB-002
Marketing Essentials
"Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, ref…
- Edition
- Second
- ISBN/ISSN
- 978-1-4080-7368
- Collation
- Paperback, 250 Pages, Published 2013
- Series Title
- -
- Call Number
- AMB-DIBB-001
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