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Marketing Essentials

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"Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. "Marketing Essentials" follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. "Marketing Essentials" is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

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Availability

P00003S

AMB-DIB-001

Welcome Ideas Library Shelf 01

Available

Detail Information

Series Title

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Call Number

AMB-DIBB-001

Publisher

Hampshire, UK : Cengage Learning EMEA., 2013

Collation

Paperback, 250 Pages, Published 2013

Language

English

ISBN/ISSN

978-1-4080-7368

Classification

NONE

Content Type

Text

Media Type

-

Carrier Type

-

Edition

Second

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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