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Services Marketing: People, Technology, Strategy

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Availability
P00038SSVM-LOV-01aWelcome Ideas Library Shelf 07Available
P00039SSVM-LOV-01bWelcome Ideas Library Shelf 07Available
P00040SSVM-LOV-01cWelcome Ideas Library Shelf 07Available
P00041SSVM-LOV-01dWelcome Ideas Library Shelf 07Available
Detail Information
Series Title
-
Call Number
-
Publisher
Upper Saddle River, NJ USA : Pearson Education Inc..,
Collation
Paperback, 648 Pages, Published 2011
Language
English
ISBN/ISSN
978-0-13-611874-9
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Seventh
Subject(s)
Services Marketing
Specific Detail Info
Global Edition
Statement of Responsibility
Other version/related

No other version available

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