Services Marketing: People, Technology, Strategy
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competi…
- Edition
- Seventh
- ISBN/ISSN
- 978-0-13-611874-9
- Collation
- Paperback, 648 Pages, Published 2011
- Series Title
- -
- Call Number
- -
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Found 1 from your keywords: Author : "Jochen Wirtz"
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