Marketing an Introduction
For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
- Edition
- Ninth
- ISBN/ISSN
- 978-0-13-515310-9
- Collation
- Paperback, 656 Pages, Published 2008
- Series Title
- -
- Call Number
- AMB-ARM-002
Marketing an Introduction
PUTTING YOU IN CONTROL OF YOUR OWN JOURNEY THROUGH MARKETING Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. This cla…
- Edition
- English
- ISBN/ISSN
- 978-0-273-71395-1
- Collation
- Paperback, 648 Pages, Published 2009
- Series Title
- -
- Call Number
- AMB-ARM-001
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