Services Marketing: People, Technology, Strategy
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts an…
- Edition
- Fourth
- ISBN/ISSN
- 0-13-017392-4
- Collation
- Hardcover, 720 Pages, Published 2001
- Series Title
- -
- Call Number
- SVM-LOV-004
Principles of Services Marketing and Management
This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service or…
- Edition
- Second
- ISBN/ISSN
- 0-13-040467-5
- Collation
- Hardcover, 436 Pages, Published 2001
- Series Title
- -
- Call Number
- SVM-LOV-003
Services Marketing: Text, Cases, and Readings
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses.
- Edition
- Second
- ISBN/ISSN
- 0-13-807017-2
- Collation
- Paperback, 544 Pages, Published 1991
- Series Title
- -
- Call Number
- SVM-LOV-002
Services Marketing: People, Technology, Strategy
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competi…
- Edition
- Seventh
- ISBN/ISSN
- 978-0-13-611874-9
- Collation
- Paperback, 648 Pages, Published 2011
- Series Title
- -
- Call Number
- -
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