International Management teaches the managerial process in a global context and illustrates how culture affects the managerial process. The second edition of International Management has been updat…
In a rapidly internationalizing educational environment, students need to develop intercultural sensitivity in order to improve communication with lecturers and students, and to achieve excellence …
The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to…
Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to man…