Baron/Byrne's Social Psychology -a text that has motivated students to take social psychology out of the classroom and into their lives for over a decade-has now been combined with a free, online s…
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to sh…
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a co…