An invaluable foundation book for Tourism or Tourism Management students, Holloway et al offers historical context, background theory and current research, making it possible for students to see ho…
The purpose of this textbook is to provide students with a sound foundation in the principles of business operations in travel and tourism. It offers a framework for problem-solving and analysis, w…
"An excellent upgrade on the already strong fifth edition." "The strength of this book lies in its easy to read, accessible style." "The organisation of the topics is very good ...The text flows we…
Tourism: A Modern Synthesis is an accessible and comprehensive core textbook on tourism. A strong business and management theme pervades the book reflecting developments in the teaching and content…
Practical and easy to understand, the second edition of ACCESS: INTRODUCTION TO TRAVEL AND TOURISM is designed to prepare readers for a successful career in the travel, tourism and hospitality indu…
Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also …
The constant dynamism in cruise activity, As well as the increasing number of countries that include cruises, As a key product for their tourism development, has led to update and Expand The first …
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading t…
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and t…