Text

Services Marketing: Text, Cases, and Readings

This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses.

Availability

Detail Information

Series Title

-

Call Number

SVM-LOV-002

Publisher

Edgewood Cliffs, NJ USA : Prentice Hall., 1991

Collation

Paperback, 544 Pages, Published 1991

Language

English

ISBN/ISSN

0-13-807017-2

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second

Subject(s)

Services Marketing

Specific Detail Info

International Edition

Statement of Responsibility

-

Other version/related

File Attachment

Comments