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Image of Services Marketing: Text, Cases, and Readings

Text

Services Marketing: Text, Cases, and Readings

Christopher Lovelock - Personal Name;

This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses.


Availability
P00042SSVM-LOV-002Welcome Ideas Library Shelf 07Available
Detail Information
Series Title
-
Call Number
SVM-LOV-002
Publisher
Edgewood Cliffs, NJ USA : Prentice Hall., 1991
Collation
Paperback, 544 Pages, Published 1991
Language
English
ISBN/ISSN
0-13-807017-2
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Second
Subject(s)
Services Marketing
Specific Detail Info
International Edition
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
No Data
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