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Business Research Methods

Alan Bryman - Personal Name; Emma Bell - Personal Name;

A complete introduction to business research, Business Research Methods is the ideal guide for students embarking on a research project. Throughout the text, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. Now in its fourth edition, the text featuresnew chapters on the nature of business research and on sampling in qualitative research.


Availability
P00196SRSS-BRY-002Welcome Ideas Library Shelf 23Available
Detail Information
Series Title
-
Call Number
RSS-BRY-002
Publisher
Oxford, UK : Oxford University Press., 2015
Collation
Paperback, 808 Pages, Published 2015
Language
English
ISBN/ISSN
978-0-19-966864-9
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Fourth Edition
Subject(s)
Research Methods
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
No Data
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