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Business Research Methods

A complete introduction to business research, Business Research Methods is the ideal guide for students embarking on a research project. Throughout the text, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. Now in its fourth edition, the text featuresnew chapters on the nature of business research and on sampling in qualitative research.

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Detail Information

Series Title

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Call Number

RSS-BRY-002

Publisher

Oxford, UK : Oxford University Press., 2015

Collation

Paperback, 808 Pages, Published 2015

Language

English

ISBN/ISSN

978-0-19-966864-9

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

Research Methods

Specific Detail Info

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Statement of Responsibility

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