E-Business & E-Commerce Management: Strategy, Implementation and Practice
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management The author. Dave Chaffey. brings his. trademarks of authority. clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage. this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read. packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level. and also used by many business managers . this is the essential text to keep pace with technology...
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