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Image of E-Business & E-Commerce Management: Strategy, Implementation and Practice

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E-Business & E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey - Personal Name;

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management The author. Dave Chaffey. brings his. trademarks of authority. clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage. this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read. packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level. and also used by many business managers . this is the essential text to keep pace with technology...


Availability
P00177SBIS-CHA-001Welcome Ideas Library Shelf 22Available
Detail Information
Series Title
-
Call Number
BIS-CHA-001
Publisher
Essex, England : Pearson Education Limited., 2011
Collation
Paperback, 768 Pages, Published 2011
Language
English
ISBN/ISSN
978-0-273-75201-1
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Fifth
Subject(s)
Business Information Systems
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
No Data
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