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E-Business & E-Commerce Management: Strategy, Implementation and Practice

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management The author. Dave Chaffey. brings his. trademarks of authority. clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage. this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read. packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level. and also used by many business managers . this is the essential text to keep pace with technology...

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Detail Information

Series Title

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Call Number

BIS-CHA-001

Publisher

Essex, England : Pearson Education Limited., 2011

Collation

Paperback, 768 Pages, Published 2011

Language

English

ISBN/ISSN

978-0-273-75201-1

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fifth

Subject(s)

Business Information Systems

Specific Detail Info

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Statement of Responsibility

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