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Principles of Marketing

This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.

Availability

Detail Information

Series Title

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Call Number

PM3-KOT-001

Publisher

Upper Saddle River, NJ USA : Prentice Hall., 2001

Collation

Paperback, 785 pages, Published 2001

Language

English

ISBN/ISSN

0-13-028329-0

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Ninth

Subject(s)

Marketing

Specific Detail Info

International Edition

Statement of Responsibility

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Other version/related

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