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Image of Scenario Planning: The Link Between Future and Strategy

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Scenario Planning: The Link Between Future and Strategy

Mats Lindgren - Personal Name; Hans Bandhold - Personal Name;

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. They argue that the concept of scenario planning is as much an art as a practical management tool. The first decade of the new millennium has clearly pointed to the need to prepare for the non-preparable. The dangers of failing to do this were shown in the aftermath of the insane race on the world's stock markets in the early 2000s, in the climate wake-up, the race for oil and grain, and in the real estate and financial chaos in the fall of 2008. Could these events have been foreseen and prepared for, and thus even capitalized on? We believe so. Much of what happened was not unthinkable: it could have and was imagined with the use of scenario planning. In this book we introduce the thinking behind scenario planning and provide our readers with some concepts, models and tools to take back to their own companies. It is based on almost two decades of experience of scenario planning as a strategic tool, where we as consultants have guided multinationals and medium-sized companies as well as governments and non-governmental organizations in these approaches.


Availability
P00160SSPP-LIN-001Welcome Ideas Library Shelf 20Available
Detail Information
Series Title
-
Call Number
SPP-LIN-001
Publisher
Basingstoke, UK : Palgrave Macmillan., 2009
Collation
Hardcover, 200 Pages, Published 2009
Language
English
ISBN/ISSN
978-0-230-57919-4
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Business Management
Business Strategy
Specific Detail Info
Revised and Updated Edition
Statement of Responsibility
-
Other version/related

No other version available

File Attachment
No Data
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