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When Cultures Collide: Managing Successfully Across Cultures

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The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting. The author provides a guide to working and communicating across cultures, and discusses how language and culture affect the ways in which people think and respond. With advice ranging from differences in etiquette and body language to global negotiations and international marketing, this text provides direction for professionals from all areas of industry.

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Availability

P00119S

HRO-LEW-001

Welcome Ideas Library Shelf 15

Available

Detail Information

Series Title

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Call Number

HRO-LEW-001

Publisher

London, UK : Nicholas Brealey Publishing., 1999

Collation

Paperback, 500 Pages, Published 1999

Language

English

ISBN/ISSN

1-85788-087-0

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Second

Subject(s)

Cross-Cultural Competence

Specific Detail Info

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Statement of Responsibility

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