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Foundation Marketing

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Foundation Marketing is an essential text for any one seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing, 3e is the ideal text to help you master marketing skills.
Designed for a wide range of students taking marketing and business modules, Foundation Marketing, 3e is also the recommended text for the Chartered Institute of Marketing's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing, 3e will provide you with a solid grounding in this essential business discipline.

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Availability

P00006S

AMB-HIL-001

Welcome Ideas Library Shelf 01

Available

Detail Information

Series Title

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Call Number

AMB-HIL-001

Publisher

Essex, England : Prentice Hall., 2004

Collation

Paperback, 480 Pages, Published 2004

Language

English

ISBN/ISSN

0-273-65532-9

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Third

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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