Reinventing a Tourism Destination: Facing the Challenge

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Reinventing a Tourism Destination: Facing the Challenge

S. Weber - Personal Name; R. Tomljenović - Personal Name;

This book presents 19 papers on the reinvention of a tourist destination. It is divided into three parts, with the papers in each part focusing on two themes. Part one deals with destination marketing, focusing on the themes: competitiveness and branding and market research and segmentation. Part two deals with destination management challenges, focusing on the themes: entrepreneurship and product development. Part three deals with destination policy and planning, focusing on the themes: planning for sustainable development and particular planning issues.

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P00101S TCR-WEB-001 Welcome Ideas Library Shelf 14 Available

Detail Information

Series Title: -
Call Number: TCR-WEB-001
Publisher: Zagreb, Croatia : Institute for Tourism Zagreb., 2004
Collation: Hardcover, 282 Pages, Published 2004
Language: English
ISBN/ISSN: 953-61-45-10-3
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Tourism
Destination Management
Specific Detail Info: -
Statement of Responsibility: -

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