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Marketing an Introduction

For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

Availability
P00004SAMB-ARM-002Welcome Ideas Library Shelf 01Available
Detail Information
Series Title
-
Call Number
AMB-ARM-002
Publisher
Upper Saddle River, NJ USA : Pearson Prentice Hall.,
Collation
Paperback, 656 Pages, Published 2008
Language
English
ISBN/ISSN
978-0-13-515310-9
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Ninth
Subject(s)
Marketing
Specific Detail Info
Pearson International Edition, Book has water damage on top
Statement of Responsibility
Other version/related
TitleEditionLanguage
Marketing an IntroductionEnglishENG
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No Data
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