Text

Services Marketing: Text, Cases, and Readings

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This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses.

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Availability

P00042S

SVM-LOV-002

Welcome Ideas Library Shelf 07

Available

Detail Information

Series Title

-

Call Number

SVM-LOV-002

Publisher

Edgewood Cliffs, NJ USA : Prentice Hall., 1991

Collation

Paperback, 544 Pages, Published 1991

Language

English

ISBN/ISSN

0-13-807017-2

Classification

NONE

Content Type

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Media Type

-

Carrier Type

-

Edition

Second

Subject(s)

Services Marketing

Specific Detail Info

International Edition

Statement of Responsibility

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Other version/related

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