Basic Marketing Research: Using Microsoft Excel Data Analysis

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Basic Marketing Research: Using Microsoft Excel Data Analysis

Alvin C. Burns - Personal Name; Ronald F. Bush - Personal Name;

For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

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P00033S PCB-BUR-003 Welcome Ideas Library Shelf 06 Available

Detail Information

Series Title: -
Call Number: PCB-BUR-003
Publisher: Upper Saddle River, NJ USA : Pearson Education Inc.., 2008
Collation: Paperback, 510 Pages, Published 2008
Language: English
ISBN/ISSN: 978-0-13-013135421-0
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: Second
Subject(s): Marketing Research
Specific Detail Info: International Edition
Statement of Responsibility: -

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