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Marketing Research: Online Research Application

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Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.

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Availability

P00034S

PCB-BUR-002

Welcome Ideas Library Shelf 06

Available

Detail Information

Series Title

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Call Number

PCB-BUR-002

Publisher

Upper Saddle River, NJ USA : Pearson Education Inc.., 2005

Collation

Paperback, 642 Pages, Published 2005

Language

English

ISBN/ISSN

0-13-196846-7

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fourth

Subject(s)

Marketing Research

Specific Detail Info

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Statement of Responsibility

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Other version/related

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