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Essential Guide to Marketing Planning

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his new text leads students step by step through the process of preparing a plan of realistic, practical and effective marketing. The principles are presented in the context of the application , with 24 cases (such as Ryanair , Ciba Speciality Chemicals , HSBC, Orange, Danone and Ducati) and dozens of marketing in action they extended examples. Students can improve your marketing skills by studying the marketing plan shows detailed in Appendix 1 and gain practical experience in developing marketing plans using the Marketing Plan Pro software is included with this text ... Directed Marketing primarily to higher college / university undergraduates, this text also provides extensive practical content to current and aspiring professionals to the industry. The Marketing Plan Handbook is the only planning manual to guide readers step by step through the complete development of a realistic marketing plan , personalizado.Llegar . The 'how' format explains decisions and issues to be addressed in the research and writing of a marketing plan . Definitions. Students learn the language of marketing through the key definitions within each chapter. For quick reference , all definitions are given in the glossary (Appendix 2 ) . Results of understanding , the results of the application. Understanding results indicate what students know after studying each chapter.

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Availability

P00030S	PCB-BUR-01a	Welcome Ideas Library Shelf 06	Available
P00031S	PCB-BUR-01b	Welcome Ideas Library Shelf 06	Available

Detail Information

Series Title

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Call Number

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Publisher

Essex, England : Pearson Education Limited., 2010

Collation

Paperback, 303 Pages, Published 2010

Language

English

ISBN/ISSN

978-0-273-72576-3

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Second

Subject(s)

Marketing Planning

Specific Detail Info

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Statement of Responsibility

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Other version/related

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