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Principles of Marketing

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Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

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Availability

P00024S

PMK-BRA-001

Welcome Ideas Library Shelf 05

Available

Detail Information

Series Title

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Call Number

PM3-BRA-001

Publisher

Essex, England : Pearson Prentice Hall., 2006

Collation

Paperback, 1264 Pages, Published 2006

Language

English

ISBN/ISSN

978-0273-69559-2

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fourth

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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