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Principles of Marketing

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Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

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Availability

P00022S

PMK-KOT-007

Welcome Ideas Library Shelf 05

Available

Detail Information

Series Title

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Call Number

PM3-KOT-004

Publisher

Essex, England : Pearson Education Limited., 2014

Collation

Paperback, 715 Pages, Published 2014

Language

English

ISBN/ISSN

978-0-273-78699-3

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fifteenth

Subject(s)

Marketing

Specific Detail Info

Global Edition

Statement of Responsibility

-

Other version/related

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