Text

Principles of Marketing

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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation

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Availability

P00020S

PMK-KOT-005

Welcome Ideas Library Shelf 05

Available

Detail Information

Series Title

-

Call Number

PM3-KOT-002

Publisher

Upper Saddle River, NJ USA : Pearson Prentice Hall., 2004

Collation

Paperback, 752 Pages, Published 2004

Language

English

ISBN/ISSN

0-13-121276-1

Classification

NONE

Content Type

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Media Type

-

Carrier Type

-

Edition

Tenth

Subject(s)

Marketing

Specific Detail Info

International Edition

Statement of Responsibility

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Other version/related

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