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E-Commerce 2011: Business. Technology. Society.

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The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

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Availability

P00178S

BIS-LAU-001

Welcome Ideas Library Shelf 22

Available

Detail Information

Series Title

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Call Number

BIS-LAU-001

Publisher

Essex, England : Pearson Education Limited., 2011

Collation

Paperback, 912 Pages, Published 2011

Language

English

ISBN/ISSN

0-273-75084-4

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Seventh

Subject(s)

Business Information Systems

Specific Detail Info

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Statement of Responsibility

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Other version/related

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