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Principles of Marketing

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Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive.

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Availability

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Detail Information

Series Title

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Call Number

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Publisher

Essex, England : Prentice Hall., 2008

Collation

Paperback, 1020 Pages, Published 2008

Language

English

ISBN/ISSN

978-0-273-71156-8

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fifth

Subject(s)

Marketing

Specific Detail Info

European Edition

Statement of Responsibility

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Other version/related

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