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Principles of Marketing

Philip Kotler - Personal Name; Gary Armstrong - Personal Name; John Saunders - Personal Name; Veronica Wong - Personal Name;

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition.Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include

Availability

P00008S PMK-KOT-001 Welcome Ideas Library Shelf 03 Available

Detail Information

Series Title: -
Call Number: PM1-KOT-001
Publisher: Essex, England : Prentice Hall., 2002
Collation: Paperback, 888 Pages, Published 2002
Language: English
ISBN/ISSN: 0-273-64662-1
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: Third
Subject(s): Marketing
Specific Detail Info: European Edition
Statement of Responsibility: -

Other version/related

Title	Edition	Language
Principles of Marketing	Fourth	ENG
Principles of Marketing	Fifth	ENG
Principles of Marketing	Fourth	ENG

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