Principles of Services Marketing and Management
This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service or…
- Edition
- Second
- ISBN/ISSN
- 0-13-040467-5
- Collation
- Hardcover, 436 Pages, Published 2001
- Series Title
- -
- Call Number
- SVM-LOV-003
Search Result
Found 1 from your keywords: Author : "Lauren Wright"
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Human Resource Management 
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